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HiFi Newsletter - 2010-12

Consolidation of the Ortofon HiFi product range

In this newsletter we launch the new Ortofon Xpression High-End cartidge. With this product we take another step in the consolidation of our product range and strengthening of our technology platform.

The Ortofon Xpression is the 3rd product in a series that is manufactured with the SLM technology, pioneered by Ortofon for production of the SPU 90th Anniversary and MC A90 cartridges in 2008. It is important for us to continue developing new products. We strongly believe that the growth in cartridge sales is linked to the introduction of the new products over the last 2-3 years, including 2M Series, Vivo RedVivo Blue, Cadenza Series, MC A90 and SPU 90th Anniversary .

chn Ortofon ceo

       Christen H. Nielsen CEO

The name Xpression was chosen because it reflects three main principles of the Ortofon design: minimalism, the focus on shapes and the user friendliness.

I was recently asked where our design ideas come from. Our own engineers, the Ortofon technology partners and external industrial designers - all contribute with the innovative idears and technological know-how. The Xpression was designed by our own R&D people who were experimenting with the possibilities the SLM technology gives, whereas the 2M cartridge design derives from the external industrial designers, Moeller-Jensen Innovation and Design in Copenhagen http://www.mjid.dk/

Finally I would like to thank all our newsletter subscribers for taking interest in Ortofon and our products. We look forward to introducing more new products and new features on our web next year.

A prosperous 2011 to all of you, we’ll be back !

 

The new Ortofon Xpression

The Ortofon Xpression is a modern High-End cartridge with a standard headshell connector. The state of the art product, the Ortofon Xpression represents a combination of three following elements very characteristic for Ortofon:

- The cutting edge SLM materials technology pioneered by the MC A90 and SPU 90th Anniversary products
- Modification of the generator system introduced with the MC A90 and the MC Windfeld
- Ortofon design tradition

Utilising these three elements we created a new product in order to support our customers of the SPU Series and Ortofon tonearms.  

 

 Ortofon Xpression

Xpression

The Xpression cartridge bridges the gap between the SPU-type and High-End cartridges like the MC A90 and MC Windfeld designed for headshell mounting. The result is a high-performance moving coil cartridge with the convenience of a standard headshell connector, which provides a simple and elegant method of directly connecting the generator and tonearm via the Xpression’s one-piece body.

Xpression

Since the cartridge length is identical to that of an SPU, the Xpression can easily be fitted onto tonearms without additional concern for proper alignment.

The cartridge height is also identical to the SPU height, which makes further VTA adjustments unnecessary.

Additionally, the mass and compliance properties of the Xpression ensure that a proper match will be achieved with any SPU-compatible arm. The Xpression can ideally be combined with the new Ortofon TA-110 tonearm. 

Finally, the Xpression features a Boron Cantilever and Ortofon Replicant 100 diamond, found also in the MC A90 and the MC Windfeld cartridges, providing more responsive and transparent sound reproduction. 

 

The presentation of the Ortofon Xpression is a continuation of the new paradigm in engineering and manufacturing introduced by the MC A90. Because total freedom from resonance in the audible frequency range is a precondition for optimal sound quality, the design of the Xpression has been dictated by the complete elimination of unwanted resonance. Arguably the most exciting development in the Xpression is the introduction of our custom SLM manufacturing process.

The bottom cover has been constructed from a special proprietary TPE (Thermo-Plastic Elastomer) material, which provides extremely high damping. 

Also included is an easy-to-grab finger lift as well as a simple-to-use stylus guard.

Xpression bottom cover

When combined with Ortofon’s world-class knowledge in analogue sound reproduction, the Xpression will undoubtedly provide sound which is literally unsurpassed and simply has to be experienced. Of course, aesthetically, the Xpression has a distinctive, elegant design which makes no compromises.

The combination of the Xpression, TA-110 tonearm and ST-80 SE transformer gives an undisputed supreme experience!

 

Ortofon new MC transformer ST-80 SE

Ortofon continues to expand successful step-up transformer range with introduction of the new stunningly looking ST-80 SE.

This newly designed MC-transformer delivers a detailed reproduction with a touch of warmth accompanied by a full bodied sound quality.

ST-80 SE

Compared with existing models, ST-80 SE has a larger bobbin, more layers in the permalloy core and more coil windings.

The transformer is magnetically shielded in a permalloy case, which in turn is inserted into a robust 10mm thick aluminum cylinder bored out of a solid aluminum block. Together with the heavy metal case the transformers effectively isolates against environmental noise.

The stability of the transformer is superb thanks to its substantial weight of 1.5kg, ensuring it stays in place even when cables are attached.

The ST-80 SE will be a perfect match to most high quality MC cartridges, such as the Cadenza series, the MC A90 and MC Windfeld products as well as the SPU’s and undoubtedly the new Ortofon Xpression.  

 

The SPU Collector Box no.001 goes to USA

packing of SPU Collector box

We can proudly announce that the competition to win the SPU Collector Box no.001 has been completed, the winner was drawn 29th October and the Collector Box no.001 goes to one of our HiFi Newsletter subscribers in USA. Conratulations, you are being the owner of this very special Ortofon collector item limited in 100 units!

We thank all our loyal customers who have shown interest for this competition and this distinctive product.

The SPU Collector Boxes are still available in a certain number. Assembly and packing take place concurrently with the receipt of the orders.

Learn more about The SPU Collector Box.  

Recent reviews

2M Bronze and 2M black were tested in Russian Hi-Fi.ru magazine October 2010

 

2M bronze

 

2M Bronze got the verdict: Dynamic, open sound with good attack, the original design. Excellent cartridge for any tonearm. Devoid of significant shortcomings.
Score 90%: Design 95, Workmandship 95, Sound 90, User-friendliness 90.
 

2M black

2M Black got the verdict: Gorgeous tones, brilliant dynamics, high resolution. Absolutely honored Best Buy.
Score 95%: Design 95, Workmandship 95, Sound 95, User-friendliness 90.

 

Cadenza Blue was reviewet in the October issue of HIFI4ALL.DK, Danish HiFi & Surround Magazine.

Cadenza Blue

 

The reviewer says: Cadenza Blue is the epitome of a super dynamic cartridge. It is an MC "the good way"! Lovely done with a straightforward sound without detours. The sound is very homogeneous. This pickup will certainly appeal to many.

In the newsletter to come  

    • The new cartridge selector tool
    • New products
    • Reviews